Backing the Grassroots Game — The Partners Supporting Our Social Media Channel

When we first began shaping the idea behind the Grassroots Rugby Meat Pies channel, we knew from the outset that it could not be built in isolation.

Grassroots rugby is driven by community. It is powered by clubs, volunteers, players and supporters who give their time, energy and passion to the game every single week. If we were going to create a platform that celebrates that world properly, it needed to be supported by organisations who genuinely understand the grassroots game.

That is exactly why the backing we have received from our partners means so much.

From the beginning, we were not looking for traditional sponsorship relationships. Instead, we wanted to work with partners who share the same enthusiasm for amateur rugby and who recognise the importance of the community that surrounds it.

The intention has always been to build something that benefits the grassroots game itself.

That means working with partners who are not only helping support the launch of the channel, but who also want to give something back to the clubs, players and supporters who make grassroots rugby what it is.

Through their involvement, our partners are helping bring real energy to the platform whether that is through prize giveaways, competitions, club initiatives or special offers for the community.

Their support helps ensure the channel is not simply showcasing great rugby moments, but also creating opportunities for the grassroots community to benefit from being part of it.

For that, we are hugely grateful.

Below we would like to recognise the organisations who have stepped forward to support the channel and share our belief in the power of grassroots rugby.

SAMURAI Powered by KITLOCKER.COM

SAMURAI has long been one of the most recognisable names in rugby apparel, with deep roots within the amateur game.

Through their ownership by Kitlocker, SAMURAI provides teamwear and kit solutions to clubs, schools and organisations across the rugby community. Their long-standing presence within grassroots rugby means they understand the importance of clubs, volunteers and players who keep the game thriving.

Their support for the channel reflects a shared commitment to celebrating and supporting the grassroots rugby community.

Anjali from SAMURAI said

“SAMURAI is proud to support this new venture because grassroots rugby is the heart of the game and has always been and will always be the foundation of the brand. It’s where communities come together, where players find their love for the sport, and where spirit is strongest but it often doesn’t receive the attention it deserves. By supporting Grassroots Rugby Meat Pies, we want to help shine a light on the game to support the players, clubs, and volunteers who are the backbone of the game. We’re excited to be part of this new project and look forward to seeing it grow.”

CURVA Rugby

CURVA is part of a new generation of rugby training platforms designed to help players develop their skills and understanding of the game through modern coaching tools and structured digital programmes. Their approach focuses on helping players improve performance while making coaching resources more accessible to the grassroots game.

By supporting the channel, CURVA is helping reinforce the importance of development and opportunity within amateur rugby.

[Space reserved for comment from CURVA representative]

“Insert comment here on why CURVA is supporting the channel, the importance of player development and the strength of the grassroots rugby community.”

LooseHeadz

LooseHeadz has become one of the most recognised charities within the rugby community, working to promote mental health awareness and encourage open conversations across clubs and teams. Through their work across the rugby world, LooseHeadz is helping ensure that rugby clubs remain environments where players feel supported both on and off the pitch.

Their involvement in the channel reflects the shared values that sit at the heart of the grassroots game — community, support and looking after one another.

[Space reserved for comment from Rob Shotton, Co-Founder of LooseHeadz]

“Insert comment here on the importance of grassroots rugby, the role rugby plays in supporting wellbeing and why LooseHeadz is proud to support the channel.”

A Collective Effort

The launch of the Grassroots Rugby Meat Pies channel is only the beginning.

The support we have received from our partners is helping create the momentum behind the platform and ensuring that the grassroots rugby community sits at the centre of everything we are building.

Through competitions, prizes and community initiatives, we hope the channel becomes a place where clubs and players not only showcase their moments but also feel the benefits of being part of a wider rugby network.

To all of our partners — thank you for believing in the vision and helping bring it to life.

Together we are shining a light on the grassroots game and celebrating the communities that make rugby so special.